AR for Client Engagement
Connectivity and the demand to accelerate real-time engagement to hook prospective clients was the target priority for our client, a Fortune 100 Financial Service Organization that offers insurance policies to Educational Institutions. Our team designed an experience that captures clients' attention and establishes a relationship between the product and the end-user. The result was an MVP AR system catered for presentation gamification, used by the presenter and audience members. Our design-driven solution was executed by leveraging Augmented Reality, UX/UI, and motion design capabilities.
PROBLEM STATEMENT
How can we deliver memorable and comprehensive presentations when we’re pitching our products to our prospect clients?
EXISTING PAIN POINTS
• During the pitch day, similar insurance companies present in front of the educational institution. It is hard to be memorable.
• Prospect clients have a hard time understanding the benefits of some of the products offered by the company due to its complexity.
GOALS
• Create a memorable experience that makes prospect clients feel special.
• Develop tools and methods that help presenters to explain complex products and services.
![](images/ar1.jpg)
PROOF OF VALUE (STORYBOARD)
![](images/ar2.jpg)
![](images/ar3.jpg)
![](images/ar4.jpg)
![](images/ar5.jpg)
PROOF OF CONCEPT
![](images/ar6.jpg)
SOLUTION
1. Augmented Reality (AR) mobile application using gamification to enrich the user experience.
2. Web-Browser-app where slide-deck can be uploaded. It operates in sync with the AR experience and its accessible from any desktop browser.
3. iOS/Android mobile application which controls the slideshow on both the AR experience and the Web-Browser-application.
Password: AR
*Please note that these are mockups with place-holder information. The real information cannot be displayed for proprietary reasons.
TEAM
Karla Polo: Lead Product Designer / Project Manager
Brandon Palmer: Creative Technologis
Jose Uribe: Full-Stack Developer